Sweatworks
SweatWorks is a U.S.-based digital agency founded in 2012, specializing in designing and developing custom hardware and software for the fitness, wellness, and healthcare industries. Over the years, it has become a reference point for innovative technology that enhances the way people engage with physical activity and healthy living.
On a digital level, SweatWorks plays a key role in bridging technology with wellness, creating interactive and engaging experiences for both end users and businesses in the sector. Its solutions combine creativity, engineering, and data-driven design to make fitness and health more accessible, enjoyable, and effective.
Guided by the mission of creating meaningful wellness journeys for everyone and the vision of wellness for all, the company focuses on using technology as a force for positive change. Through partnerships with leading brands, SweatWorks continues to push the boundaries of how digital tools can inspire, motivate, and improve people’s overall well-being.
SweatWorks — Complete Website Redesign and Brand Motion Integration
UX/UI redesign to modernize the SweatWorks website, enhancing its dynamic identity with multi-platform motion graphics, interactive logo animations, and Lottie integrations, reinforcing the brand’s energy in the fitness and wellness space.
Problem
Sweatworks, a leader in hardware and software solutions for fitness equipment, had a website that failed to convey the energy, dynamism, and positive spirit associated with sports and physical and mental well-being. Furthermore, their digital presence lacked cohesive and impactful visual elements to unify the brand across different channels, including internal presentations, client decks, institutional videos, and the web experience.
Old Website version
Process
A complete redesign of the website was carried out, creating a modern and energetic visual identity that reflected Sweatworks’ core values. A consistent visual system was developed, incorporating 3D logo animations for use in internal decks, client presentations, the website, and institutional videos. Additionally, animations were created in After Effects and adapted to Lottie to ensure smooth, lightweight implementation in the digital experience.
Solution
The result was a renewed, immersive website experience fully aligned with the brand’s DNA, enhanced with animated elements that strengthen the emotional connection with users. The integration of 3D assets and Lottie animations elevated Sweatworks’ digital presence, delivering a consistent and visually engaging communication across all touchpoints.
This case study includes only the elements I’m allowed to share under existing NDA agreements. Certain proprietary details and internal documentation have been intentionally omitted.